Ms. Widowati is a passionate brand and people developer who began her career at Unilever Indonesia, where she fell in love with studying human behavior and consumer trends. She spent 20 years developing brands, creating innovations and communications specializing in beauty, and most immediately prior to Facebook, served as Vice President of International Marketing for Southeast Asia for global brand L’Oreal.

In 2016, Ms. Widowati joined Facebook as its Head of Indonesia, because she had always been an avid user of the service and it fed into her passion for understanding human behaviors; it provided the opportunity to learn something new and different; and because she firmly believes that as a country, Indonesia will benefit greatly by being more open and connected. She holds a B.A. in Business from Universitas Trisakti and a Master’s in Finance from the University of Colorado – Denver.